Ambition Institute

Ambition Institute is a graduate school with programmes designed to support educators throughout the education sector, including teachers, leaders, and executive leaders.

Paper Films was appointed by the Ambition Institute to deliver a suite of short online advertising films to drive take-up among teacher cohorts for their NPQ courses. The films needed to work within 7 second and 15 second advertising formats primarily on Facebook, YouTube, and other social media channels. The super-short adverts needed to be engaging, colourful and impactful and appeal to teachers from a broad section of experiences with special emphasis on those with a BME background. Paper Films wrote and amended existing scripts, sourced actors, created storyboards for client approval and arranged the filming over a full day at a state school in Manchester, with all post-production handled in-house. The client was delighted with the outputs which helped to dramatically increase enquiries and course take-up. Paper Films has been reappointed to deliver a second campaign targeting a different cohort of educators. This project was also delivered within a similar budget and timeframe to LGA’s requirements.

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“We loved working with Paper Films. We presented them with a tough brief – and an even tougher deadline. They just got what we needed straight away. The whole marketing team was really impressed by the creativity, energy and can-do attitude they brought to our really ambitious project. They absolutely nailed what we had imagined at the outset and we are thrilled with the end result!”

Anna Mitchell

Head of Marketing, Peabody

“Very cool film. They delivered exactly what they said they would and made us look like heroes too! Our CEO’s first response when he saw that video was ‘Wow, that’s genius’, and the video received excellent feedback.”

Dan Anderson

Founder, Fourth Street

“They were under an extremely tight deadline, yet they went above and beyond without sacrificing the output's quality. The end result was really very powerful.”

David Smith-Milne

Chief Executive, Place Capital Group

“We were delighted with their professional and no-nonsense approach which matched their creativity. We briefed them on a Monday morning via Zoom and they came back to us with a script in a few days which after a bit of tweaking was really succinct and hit the right tone of voice for our clients.”

Andrew Spinoza

Director, Best Practice Comms

“We loved working with Paper Films, they made the production process so easy and quickly became a trusted part of the team. Their creativity, flexibility, and willingness to go the extra mile made it easy to transform our initial concept into a powerful piece of film. We’re now working together on a range of video content.”

Laura Savage

Comms and Marketing Manager

“We are very happy indeed to recommend Paper Films. They are creative, cost-effective and deliver impactful content to brief and budget. We love their can-do attitude and quick response times and flexibility. We are using them again this year.”

Chloe Spencer

Marketing and Digital Specialist, Ambition Institute

“We absolutely love working with the Paper Films team! You truly take the time to understand our goals and the style/type of video we are looking to achieve. Your skill in interviewing and drawing out the right content on the day is exceptional and we always receive great edits that are done with care and consideration. The result is consistently high-quality videos, time and time again. Thank you”

Rowan Gill

Head of Marketing, BCN Group

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