Social friendly education films with a difference

Max Howard
November 29, 2024
4
min read

Paper Films have been working for the Education Charity Ambition Institute for several years now; creating suites of social media marketing films to encourage teachers to develop their skills and to attract people to train to teach.

Working with schools across Manchester, London and Yorkshire we’ve had the opportunity to spend time with real teachers and students, working with them to create a series of super-short, dynamic social media films that combine dynamism with honesty – capturing the human moments that make teaching such a rewarding career.

These films show our approach to creating powerful and cost-effective social media marketing campaigns. We understand the importance of creating tightly storyboarded scripts that cram as much excitement (and information) as possible into a short space of time. Video production for schools is challenging, the school day is short, and students have limited time, which means it’s even more important than usual to be super-organised and have make sure every minute counts.

Once film production is completed, we pride ourselves in getting as much value as possible from the assets, creating a range of different edits for every social platform imaginable! From 6 second pre-roll to minute long website case studies, we ensure the social films get as much ROI as possible.

What have we achieved?

Over the past three years we have delivered three social media advertising campaigns. a suite of brand films and are working on case study films.

We created a range of executions including 6 and 15 second pre-roll films, films for reels and stories as well as longer 30-60 second documentary film edits.

We worked with the client to develop scripts, created storyboards, cast for actors (where relevant), liaised with schools, carried out all production and handled the full range of post including graphics work, subtitling and packaging up so the social films were agency ready.

What does the client think?

The client was delighted with the results and has come back to us again and again.

Testimonial - “We are very happy indeed to recommend Paper Films. They are creative, cost-effective and deliver impactful content to brief and budget. We love their can-do attitude and quick response times and flexibility. We are using them again this year.”

Ready to tell your story?

Discover how we have helped our clients tell their stories and achieve their goals.