Transport for Greater Manchester HS2
One of our favourite challenges is creating films which present complicated issues that have to be understood and enjoyed by both experts and member of the public. For their centre-piece presentation at the world’s largest property event MIPIM, Transport for Greater Manchester tasked us with creating a film to present the arrival of HS2 to Manchester. This was an ambitious project, combining aerial, time-lapse, complicated motion graphics and nuanced messaging and had to be delivered within a tight time-frame – working closely with TfGM’s senior management team we took the project from start to finish, including scripting and creative treatment, creating a final film wowed the stakeholders at the stand and also appealed to the causal viewer with no prior understanding of the issues.
July 29, 2022