J’aime La Tour
In 2010 Paper Films director Daniel Kennedy wrote and produced a light-hearted film called J’aime La Tour for Visit Blackpool, shooting Blackpool to look like Paris. The film became a viral sensation, appearing on all major news channels and taking social media by storm. It won 21 tourism awards, was shortlisted for an RTS Award and won the Guardian Media Innovation Award that year, as well as 3 PR Week Gold awards including the coveted Best Consumer Campaign.
June 21, 2022