Freedom Fibre
Freedom Fibre are a fibre network provider, who work alongside internet service providers, to make full fibre, high-speed broadband available to everyone at an affordable price.
In Summer 2022 Paper Films created a consumer facing film for alt-net telecommunications company Freedom Fibre explaining to customers what will happen when their old copper connection is upgraded to fast-fibre.
The film needed to be clear, concise and explain relatively complex ideas in a straight-forward manner. It also needed to position Freedom Fibre as a dynamic organisation with a strong brand identity. High production values and a contemporary approach were essential to support Freedom Fibre’s reputation as a leader in its field and set customer’s minds at ease that they are dealing with reliable experts in their field.
Paper Films distilled the key messages into a script, drew up a visual treatment and organised logistics, devised a series of powerful motion graphic sequences overlaying glowing lines of data on aerial footage, created clear, fun infographic sequences to illustrate the connection process, organised VO casting and recording and filmed a broad range of installation filming with engineers using a mixture of aerial and gimbal footage.
The client was very pleased with the output, which is sent to all new customers and helps make the installation process smooth and stress-free. Since creating this film, we have worked with Freedom Fibre on a series of additional projects included a B2B conference film, short interview pieces for their websites and more.